When a home has been sitting on the market for weeks - or even months - most buyers scroll right past it. But savvy buyers see something different: opportunity.
In today’s real estate landscape, a longer listing time doesn’t always mean there’s something wrong. Sometimes, it’s the very thing that gives buyers more leverage, better pricing, and a smoother negotiation.
Not every long-standing listing is a problem property. In fact, many homes sit for reasons that have nothing to do with quality. Here are some of the most common culprits:
Overpricing: Some sellers list too high, hoping to "test the market." But in reality, an overpriced home tends to scare away early interest and stagnate. After a few weeks, even if the price is adjusted, the momentum is gone.
Bad Timing: Listings launched during slow periods - such as holidays or summer long weekends - often get buried in the noise.
Poor Presentation: Dull photos, lack of staging, or even an empty property can make an otherwise great home look uninviting online.
Weak Marketing: A listing with minimal exposure or a vague description won’t catch a buyer's attention, no matter how good the house is.
The truth? Many of these are surface-level issues that can be worked around - and that’s where opportunity for buyers begins.
For buyers who are patient and strategic, homes that have lingered can offer several advantages:
Stronger Negotiation Power: A home that’s been sitting tends to lose its initial appeal. Sellers may become more open to price reductions, flexible closing dates, or even upgrades.
Less Competition: When other buyers dismiss a listing based on days-on-market alone, the savvy buyer who looks past the days-on-market can usually make an offer without the stress of a bidding war (provided they like the subject property)..
Motivated Sellers: The longer a home stays up, the more pressure a seller may feel - especially if they’ve already bought another property or are relocating. That urgency can work in a buyers’ favour.
Hidden Gems: Sometimes, the only thing holding back a sale is outdated interiors or unflattering images. With a little vision, buyers can find well-built, well-located homes that just need a cosmetic refresh.
We’ve seen clients secure fantastic properties simply because they looked past the “DOM” (Days on Market) number and focused on true potential.
Of course, not every stale listing is a diamond in the rough. It’s important to separate cosmetic or timing issues from genuine red flags:
Ignore: Poor listing photos, old paint, clutter, or mismatched furniture.
Watch Out For: Signs of water damage, foundation issues, awkward floor plans, or homes in declining areas.
A knowledgeable real estate agent can help you interpret why a home has lingered - and whether it’s something to seriously consider or one to skip.
Sometimes, the homes others overlook are the ones with the most upside. A longer listing doesn’t always mean a flawed property - it could just mean the right buyer hasn’t come along yet. With the right guidance, you could be that buyer.
If you are thinking about buying, selling or both this year, please reach out. There is over 100 years of experience on the Brian Kondo Real Estate Team.
Using our proven Home Selling system, we help our clients sell their homes fast, for top dollar, in the least amount of time, using our expertise to make it a smooth and pleasant experience.
Using our exclusive Home Buying System, we help our clients navigate the home buying process to find the home of their dreams!
To find out more, please call me at 905-683-7800. You can also email me at brian@briankondo.com.
If you would like to see any of my previous blog posts, please click here.
Homesellers - Find Out What Homes in Your Neighbourhood are Selling For! You can receive a FREE computerized printout of ALL recent Home Sales and Current Listings in your neighbourhood. Click here!
Best Buy Hotlist - You can receive a FREE list of the 10 Best Buys in your
specific price range sent to you at No COST or OBLIGATION.
Click here!
Your Home Sold Guaranteed or I'll Buy It!* No Gimmicks! For a Free Special Report that Details my Guaranteed Sale Program, visit: www.BriansGuaranteedSaleProgram.com.
Remember, your referrals change lives! We donate a portion of our income on every home sale to a great worthy cause like SickKids Hospital. To find out more visit: www.ReferForSickKids.com.
If you or anyone you know is considering making a move in the next little while, give me a call or pass on my number ... 905-683-7800 (Office) or 905-426-7484 (Direct).
#HiddenListingGems #StaleListingStrategy #OverlookedHomes #UnsoldOpportunity #LongMarketGoldmine#MarketDayMatters #AgedListings #SittingHomes #OldListingsNewDeals